The Ideal Temperature -
Ireland’s climate provides the perfect conditions to grow grass and with incredible consistency. Ireland boasts mild winters and summers, with little variance year to year and made beautiful feeling all the time via the perennial gulf stream and consistent rainfall. With the temperatures typically ranging from 40⁰–50⁰F in winter and 60⁰–70⁰F in summer the cows have the freedom to comfortably graze outdoors for most of the year; On average > 320 days per year dictated mostly by inclement weather more so than temperatures. The perennial rye-grass ("Lolium Perenne") endemic to south Ireland albeit slowly, continues to grow even at 0°C ( 32°F), while optimal grass growth rates begin closer to 5°C (41°F) and warmer.
Consistent Rainfall -
Ireland’s plentiful precipitation is one of its most valuable natural resources as far as dairy cows are concerned. Thanks to the country’s coastal location and the mild climate, our farms have no need for mechanical irrigation. This translates into no energy exhausted by our farms to water their pastures. With climate change impacting water supplies and rain patterns all over the world, our farms are among only a handful of farms on the planet that don’t have to unnaturally pump water from elsewhere to keep the earth hydrated in times of drought. In the South East region of the island, January kicks each year off with ~ 27 inches of rainfall and as summer approaches, this rate slowly decreases to the year lows of an on average 22 inches of rainfall before picking back up to increased levels of 25 inches in time for the end of year holidays.
The Cleanest Air -
Ireland is not only known for fresh, clean air, it is one of the lowest emitters of carbon in the world and is certified by the Carbon Trust. By sourcing our whey from truly grass-fed, pastured farms, the carbon footprint is minimal. Our cows live and graze outside where they thrive, eliminating the need for wasteful energy spent on fans, or air conditioning. Furthermore, these immense grasslands convert vast amounts of CO2 into oxygen every day, cleaning the air naturally, and positively impacting our environment.
The Soil -
Limestone soils are one of Ireland’s most powerful assets, and they are the foundation for an honest and consistent grass-fed diet. Lime is a natural neutralizing agent and it is massively beneficial to grass growth, keeping the pH from getting too acidic. Even the most premium grass-fed whey products available can’t compete with Ireland’s basic soil. The natural limestone soils allow the naturally high precipitation to feed the grasslands without the pH dropping too low. Grass-fed farms in the U.S. are predominantly located in the Eastern, Southeastern and the Pacific Northwest parts of the country where the annual rainfall is sufficient to grow enough grass to support their herds. However, the soil here is highly acidic. The same rain that makes it possible to sustain a grass-fed diet for these farms also leaches away the alkaline elements of the soil over time, yielding a grass system built upon naturally acidic soil. This necessitates the farmer to manually add nutrients to correct the pH balance. Which leads to inconsistent deposits of basic elements and in turn variants in the grass makeup, not to mention the energy exhausted (carbon footprint) on the execution of this mechanical irrigation.
The Endless Grasslands -Ireland is known as the Emerald Isle for very good reason > 80% of the countryside is blanketed in thick green grasslands. The yearly grass growth rate rivals the best on the planet. The Irish grasses exceed the European average by more than 33%. Our farms specifically cultivate the grass varieties that optimize nutrition and the ease of digestion (such as the addition of clover). It’s no wonder as to why our grass-fed whey leads the industry with an Amino Acid profile that contains more than 10% of the BCAAs than the next best grass-fed sourced whey.