We only do one thing; We source the best grassfed whey protein #ASPCA
We’ve branded our Grassfed Whey “Roots”, as this word embodies a principle connected to all things of value, especially your nutrition. True quality resides deep within the intricate details and complexities exclusive to cultivation and origin. What’s represented at surface may or may not represent what’s below.
We believe that it is the culmination of various sourcing nuances that give strength and depth to the “roots” of our Grassfed Whey. It is why we stand alone as the industry leader in quality (micro-nutrients / protein fractions) and BCAA Concentration, offering the ONLY unflavored Grassfed whey protein certified with Informed Choice & Informed Sport. AGN Roots is the only Grassfed whey sourced from farms certified by A Greener World (Animal Welfare Approved) which ensures your whey comes from happy Grassfed Cows who have spent literally, their entire lives on pasture.
AGN Roots Grassfed Whey is the only whey protein on the #ASPCA "Shop with Your Heart" Certified Brand List!
To define a new standard of transparency surrounding the term “Grassfed Whey”
Today's marketplace is super saturated with sleek and minimalist marketing campaigns designed to keep your eyes fixed on the surface, while taking unverified credit for the “Grassfed” claim. It's the dilution of this under regulated claim for the sake of sales, we believe causes unintentional albeit immense damage to several global initiatives daring to find traction against the cruelty of animals, abusive conventional farming practices, concentrated animal feeding centers (CAFOs), mass pollution & carbon emissions. These "sales" that fund this destruction, are not transparent, and thus we hold ourselves to a standard that can't be faked through fancy marketing of unchecked & unregulated claims such as - "Transparent, Pure, Premium, Raw, Organic, Naked, Clean, 100% Grassfed etc..."
We all deserve better from the industry, and it is our hope that the era of offering “perceived health” for a premium and at the expense of our animals & environment, is coming to an end. By making information visible, and ensuring our community is exposed to the resources needed to make the most informed decisions possible we can help lead this effort. As far as addressing the misinformation, we are encouraging health & wellness enthusiast everyday to demand transparency in sourcing and to respectfully challenge every single marketing claim that isn't addressed in supporting details. By setting a consumer expectation for full disclosure and assurances at every step from earth to shaker bottle, we can all help root out products and brands the are not what they claim.
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With your help, our daily mission to highlight significant distinctions that make a Truly Grassfed & Sustainable Farming Operation stand apart from the lesser quality tub-whey all too often marketed as being from a premium grassfed source is possible.
The AGN Roots difference although immediately noticed upon consumption by our community requires all the help we can get to share any and all pieces of information that would help challenge expertly marketed falsities advertised everywhere. We all have the potential to inspire the fitness community and ask questions like the following -
- Where and how are the animals raised that source your whey?
- In what state, country, is the grassfed farm located?
- What 3rd party assurances can you provide that this grassfed claim gives credit?
Your health is the foundation for all you do in life, so we challenge you to dig deeper, ask questions, and discover the roots inherent to your nutrition goals!