About Us
SOURCED THE RIGHT WHEY™
What is AGN Roots?
We believe in providing a sustainable source of nutrition, A Greener Nutrition.
We branded our whey "Roots," as this word embodies a principle connected to all things of value, especially your nutrition. High-quality results don't merely sprout from barren earth but rather stem from a collective of details exclusive to cultivation, origin, and passion not always seen on the surface.
A
A stands for "Aiteall", the Irish word that describes the pleasant sun break between cloudy or rainy periods where the lush Irish landscape is glowing green with life and organic abundance. As it relates to nutrition, we believe that grass·fed dairy is the most underrated source of pure nutrients that too often conflates with the shade of a broken and poorly regulated supplement industry.
Most consumers are exposed only to the rampant abuses of the marketing term "grass-fed"; at AGN Roots, we hope to rewrite that story.
GREENER
At AGN Roots, we aim to remain in-sync with nature. Our community understands that we didn't inherit this planet from the generations before, but rather, we are borrowing it from our children.
We approach our entire supply chain from a "Greener" perspective and have committed a portion of our proceeds to A Greener World, the global leader in providing sustainable agricultural solutions.
Rigid plastic supplement tubs are incredibly wasteful. Our flexible packaging drastically reduces the carbon footprint associated with shipping.
NUTRITION
We value your nutrition and aim to raise the bar on the "Grass-fed" Whey Isolate claim by providing endless details and assurances around sourcing. By providing information, certifications, and accreditation around sourcing, you can count on our whey benefiting not only your nutrition, but also the environment, the animals, and farmers caring for them.
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Our Values
We believe that our transparency in sourcing and commitment to nutrition gives depth to the “roots” of our Grass-fed Whey. It is why we stand alone as the industry leader in high-quality Protein Fractions and BCAA Concentration, offering the ONLY unflavored grass·fed Whey Isolate certified with Informed Sport.
AGN Roots is the only grass·fed whey sourced from farms certified by A Greener World (Animal Welfare Approved) which ensures your whey comes from happy, grassfed cows who have spent their entire lives on pasture.
AGN Roots Grassfed Whey is the only whey protein on the #ASPCA "Shop with Your Heart" Certified Brand List!
Our Vision
To define a new standard of transparency surrounding the term “Grassfed Whey”
WHY -
Today’s marketplace is flush with sleek and minimalist marketing campaigns designed to keep your eyes fixed on the surface while taking unverified credit for the “grass-fed” claim.
We believe the dilution of this under-regulated claim causes unintentional damage to several global initiatives daring to find traction against the cruelty of animals, abusive conventional farming practices, concentrated animal feeding operations (CAFOs), and mass pollution carbon emissions.
It is our vision to turn the page on false claims and define a new chapter of transparency that can’t be replicated through well-marketed brands using words such as -
- Transparent
- Pure
- Premium
- Raw
- Organic
- Naked
- Clean
- 100% Grassfed
Our Strategy
We all deserve better from the industry, and we hope that the era of offering “perceived health” for a premium at the expense of our animals & environment is coming to an end.
Making information visible and ensuring our community is exposed to the resources needed to make informed decisions can help lead this effort. We encourage health & wellness influencers to share with those the incentives and benefits associated with transparency in sourcing and to challenge unsupported marketing claims respectfully.
By setting a consumer expectation for full disclosure and assurances at every step from earth to table, we can help root out the products and brands that are not what they claim.
Our Mission
Through information and content, our mission is to highlight significant distinctions that make a Truly Grass-Fed & Sustainable Farming Operation stand apart from the lesser quality tub-whey.
- Where and how are the animals raised that source this whey?
- In what country, or state is the grassfed dairy farm located?
- What 3rd party assurances can be provided to substantiate the grassfed claim?
Your health is the foundation for all you do in life.
We challenge you to ask questions and discover the roots inherent to your nutrition goals!
