Integrity Has a Price – And We’re Honoring It

STAYING TRULY...AT ANY COST

A letter from Adam S., CEO of AGN Roots – A Greener Nutrition

We’re living in an era of plenty—more options, more information, more demand—but somehow, less clarity, and less alignment with what we truly value. In a world where sleek marketing overshadows conscious sourcing, we believe what lasts matters more than what’s trending.

At AGN Roots, we’ve built our identity around one timeless question: What do we truly value?

We value transparency in sourcing, integrity in labeling, and purity in every serving of our Truly Grass·Fed™ Whey Isolate. We’ve invested in regenerative sourcing, nutrient-preserving techniques, and unparalleled quality assurances—not because it’s easy, but because it’s right.

That’s why we’ve never cut corners on quality. We source exclusively—without compromise—from Ireland, because origin matters. Because you appreciate where your whey comes from, we know you understand that preservation-based processing of our dairy is equally vital.

Since 2020, we’ve chosen to remain a focused brand striving to be admired as the best grass-fed whey, sourced the right way. As the cost of sourcing and preserving our whey the right way continues to climb—from inflation to the 2025 20–30% unabated tariff—we’ve had to adjust to this new normal. In full effect, our product pricing is commensurate with this shared burden.

This decision wasn’t taken lightly. We delayed it as long as we could. But to continue serving our community without compromise—to remain independent, transparent, and aligned with our values—this change is essential.

At AGN Roots, we don’t believe that trust is about price or exclusivity. Trust is knowing the product you’re investing in was made with care, responsibility, and respect for animals, people, and the environment.

Thank you for supporting a brand that values your nutrition and your trust.

Onward,

Adam S. (Founder)

AGN Roots