Integrity Has a Price – Still Truly. Still Worth It.
STAYING TRULY...AT ANY COST
An updated 2026 letter from Adam S., CEO of AGN Roots – A Greener Nutrition
We’re living in an era of plenty—more options, more information, more demand—but somehow, less clarity, and less alignment with what we truly value. In a world where sleek marketing overshadows conscious sourcing, we believe what lasts matters more than what’s trending.
At AGN Roots, we’ve built our identity around one timeless question: What do we truly value?
We value transparency in sourcing, integrity in labeling, and purity in every serving of our Truly Grass·Fed™ Whey Isolate. We’ve invested in regenerative sourcing, nutrient-preserving techniques, and unparalleled quality assurances—not because it’s easy, but because it’s right.
That’s why we’ve never cut corners on quality. We source exclusively—without compromise—from Ireland, because origin matters. Because you appreciate where your whey comes from, we know you understand that preservation-based processing of our dairy is equally vital.
Since 2020, we’ve chosen to remain a focused brand striving to be admired as the best grass-fed whey, sourced the right way. As the cost of sourcing and preserving our whey the right way continues to climb well past the 2025 forecast, the 2026 protein boom has, unfortunately, not signaled that the worst is behind us. We predict a continued rise toward commodity-level scarcity, approximately a 30% increase in 2026 alone.
In full effect, the updated 2026 product pricing increase is informed by
- Tariffs (10%)
- Exchange rates (10-15%)
- GLP-1 demand spike (15-20%)
- Mainstream Food Fortification: Starbucks & Kellogg's (5-10%)
This decision was not made lightly. We delayed it as long as we could. But to continue serving our community without compromise — and to remain independent, transparent, and aligned with our values — this change is necessary.
At AGN Roots, we do not believe trust is built on price or exclusivity. Trust is built when a product is made with care, responsibility, and respect for animals, people, and the environment.
Thank you for supporting a brand that values your nutrition and your trust.
Onward,
Adam S. (Founder)
AGN Roots
