The humane and compassionate treatment of animals is incredibly important to us at AGN Roots and that is why we have pursued A Greener World's Animal Welfare Approved (AWA) certification for our Grassfed Whey. We are incredibly proud to share with you that AGN Roots Grassfed Whey is one of 100+ Certified brands helping add critical mass to the ASPCA® Shop With Your Heart (SWYH) movement by sourcing exclusively from farms that believe in the happiness and well-being of their animals.
What does it mean to “Shop with Your Heart” when supporting an animal welfare certified dairy products?
By focusing your purchasing power on "Shop with Your Heart Brand List", you are applying the much needed pressure on the factory-farming model that's responsible for the endless amount of products being placed into the market with prestigious, but too often unregulated and inaccurate claims such as “grassfed”, “free-range”, and “cage-free”. AGN Roots is certified by AWA (Animal Welfare Approved) and appears on the SWYH Brand List of animal welfare certified farms and products. "Shopping With Your Heart” means you’ve taken a stance to reject the inhumane treatment of animals by supporting operations & their products that exclusively opt to bear the most meaningful animal welfare certifications: Animal Welfare Approved, Certified Humane , Global Animal Partnership Steps 2+.
To date, what has the ASPCA’s “Shop with Your Heart” initiative accomplished?
Everyday the small but consistent waves that hit the southeastern coastal counties of Ireland give shape to the island that we know today to be made from rock (limestone). As a consumer, like the waves that shaped Ireland over time, you have ability to shape your community and the food providers within. Consistent requests brought to store management over time creates a demand to stock more competitive and more regulated products from verified brands that have challenged the source of their products as well as the farmers by asking the critical questions around animal welfare. Progress is continuing and is always being made!
According to the ASPCA® website - Together, we are making a difference. Each month, tens of thousands of consumers use Shop With Your Heart resources like our brand list to find products that have achieved a meaningful welfare certification or are plant-based. They are asking stores to stock better products, asking farmers critical questions to understand how animals are raised, and consulting with us via the ShopKind Helpline for personalized help finding higher-welfare food.
Meanwhile, we’re assisting food companies across the country—from restaurants and supermarkets to meal-delivery companies and household brands—meet the growing demand for more humane products, drawing on our team’s unique expertise and technical resources.
The ASPCA is also working in cities around the country—alongside health, environment, education and fair labor advocates—to urge public institutions to source higher-welfare and more just, sustainable food, resulting in more than 10 institutional food policies.
Since Shop With Your Heart began in 2016, more than 100 products have become welfare-certified, earning them a spot on our brand list. The ASPCA has now worked with over 100 additional companies committed to certifying farm animals’ welfare.
Food Label - Guides
The power of the brand list resides in a sense of assurance, a peace of mind. Walking the isles of a local Sprouts, HEB, and Whole foods can leave a consumer in a state of label claim overload. There is so many claims and all engineered to attract and often lead to a pragmatic inference about the product that's untrue. Below are 3 resources that offer incredible amounts of information around food labels and what they mean.
- ASPCA - SWYH Food Label Guide
- A Greener World - Food Labels Exposed
- Consumer Reports - Food Label Guide
AGN Roots Grassfed Whey is Certified via Animal Welfare Approved by A Greener World, in short this means our Grassfed Whey is sourced exclusively from animals raised outdoors on a pasture their entire lives by people who cherish and love them.
For more information, please visit https://www.aspca.org/ or contact email@example.com.
~ AGN Roots Grassfed Whey Team