Truly Grass-Fed Whey Protein

What is Truly Grass·Fed™ Dairy?

Truly Grass·Fed™ is one of Ireland's most premium dairy brands that is globally recognized for making high-end grass-fed cheeses, ghee, butter, and other dairy products. In 2018 Truly Grass·Fed™ launched a cheese line available in the United States.

When you spot the Truly Grass·Fed™ seal on a dairy product, it signifies that the dairy within meets the highest industry standards of animal welfare, environmental consciousness, and quality.

AGN Roots Grass-Fed Whey is exclusively sourced from Truly Grass·Fed™ dairy farms owned and operated by independent families across the hilled and verdant landscape of Ireland's eastern seaboard.

These farms are unique in their commitments to maintaining a rolling three-year average minimum standard of 95% grass-fed diets for their herds. The other 5% allows for fermented grass concentrates to be used in support an animals development health such as late gestation or early lactation.  

Learn More Here: 100% Grassfed Diet Claims

Grass-Fed Dairy from Ireland - A Must Try!

The latest consumer data on butter purchases suggests that Americans are growing more and more conscious of high-quality grassfed dairy products; health & wellness knowledge impacts the choices made at the supermarket. 

If you are already a Kerrygold™ Irish butter user, consider yourself woke; you have officially taken the red pill and will never go back to the tubs of pale yellow spread that at one point you may have mistaken for butter. The same step-change in quality many experiences when switching to Irish butter is precisely what AGN Roots Grass-Fed Whey from Truly Grass·Fed™ farms brings to the table.

Does AGN Roots Grass-Fed Whey Come from Cheese Making?

Yes. AGN Roots Grass-Fed Whey is traditionally sourced from Irish cheese making. Although there is a misleading marketing force that propagates a myth that Native Whey (whey extracted directly from low-quality milk) is superior to whey derived from traditional cheese-making methods, the facts always tell the real story.

Benefits of Traditional Whey Making

The reality is, the most fail-safe assurance a consumer of whey protein has is that their goals align with those of a cheesemaker; to source the highest quality milk using the highest quality farms and animals. We know from the meals we prepare for our families, the best ingredients create higher quality meals.

A Cheesemaker's goal is to make the best possible cheese; to do this, you can count on the best possible milk procurement. The benefits of this shared incentive help ensure your dairy protein powder originates from the highest quality operations.

When low-grade milk isn't purchased by a dairy product processing facility or cheesemaker (due to the milk not grading well), the farmers who own the fresh milk face specific costly disposal fees. The solution to the expensive disposal fee problem is the advent of "Native Whey."

When native whey brands started sprouting up to offer farmers free milk removals, you can imagine the advantageous business model. These protein supplement companies now have access to milk at no cost, albeit low quality. Cheap whey protein powders allow room from a cost perspective for expensive flavor systems to prove their value, turning low protein quality into a great tasting marketable supplement.

Is My Whey Made from High Quality Dairy? 

The best way to answer this question is to understand that the cheapest insurance that assures a high-quality whey protein product is to make the connection between your whey protein and a cheese manufacturer you trust. If there is no connection, ask the brand's customer service, "who processes this whey?"; otherwise, the only information you have to gauge your whey protein's authenticity is through word of mouth or unregulated marketing claims.

Learn More Here: Everything Guide to the Native Whey Myth

Why are Grass-Fed Dairy Products from Ireland the Best?

The Country of Ireland in 2019 was the first country to nationalize a grass-fed dairy product standard that enforces all grass-fed claims made on dairy products, including whey protein. To satisfy the national food board Bord Bia, to claim "grass-fed" on a product, a 90% verified grass-fed diet is the land's current law.

Irish grass-fed dairy naturally sets itself apart globally; when a dairy product is exported from Ireland claiming to be grass-fed, it is. In the United States, an unaccredited "grass-fed" claim on dairy products is the equivalent to the terms "premium," "homemade," and "hearty."

Truly Grass·Fed™ farms raise animals from birth and are not only grass-fed but also:

• Non-GMO Project Verified
• Free from growth hormones
• Free from antibiotics
• Certified by A Greener World - Animal Welfare Approved
• Sustainably farmed and focused on environmental impact.

What Kind of Cows Make AGN Roots Grass-Fed Whey?

Although there are many breeds of dairy cows across the United Kingdom, the most common type of cow in the Truly Grass·Fed™ farm network is the Friesian and Jersey cross. Friesian Jersey crosses are well-known for the quality of milk they produce; this is in stark contrast to the evolving Holstein which is bred in many countries specifically for quantity.

Learn More Here: Friesian & Jersey Crosses - AGN Roots Difference

Why Does AGN Roots Grass-Fed Whey Source Exclusively from Truly Grass·Fed™ Farms?

Procuring the most nutritious and healthy whey in the world can only be done by finding the best cheesemakers who have access to the most extraordinary milk.

At about the time Ireland announced its nationalized country standards for Irish dairy AGN Roots, discovered Truly Grass·Fed™ cheese. To support happy, healthy cows who live their lives outdoors amongst herds of at most 100 cows while being cared for by multigenerational family-owned Irish farms is plenty motivating.

The Farmers Behind AGN Roots Grass-Fed Whey

Leveraging the Truly Grass·Fed™ network of small family-run farms that span the lush Irish pastureland gives our community peace of mind knowing a product they support comes from real farmers that have dedicated their entire lives working for their lands and herds. Irish farmers make up Ireland's most precious resource, and their traditional regenerative farming methods serve as the country's national treasure.

Where are the Farms that make AGN Roots Grass-Fed Whey?

The independent farms AGN Roots rely upon run along the island's eastern coastline and then into the pastureland midlands towards Kilkenny, where the whey processing occurs. In general, Ireland is covered by grasses; only 20% of the entire country is void of the year-round rich greens stemming from the subsurface.

Do Other Brands Utilize Truly Grass·Fed™ Whey Isolate?

Yes. At AGN Roots, we've recently joined the Grass Fed Federation™, a group of like-minded brands focused on a single goal of elevating the prioritization of animal welfare standards and the humane treatment of the animals responsible for sustaining our food systems.

Through the discovery of the Grass Fed Federation™, We've learned that Iconic Protein also sources protein from Truly Grass·Fed™ farms.