Entire Life on Pasture Certified -
AGN Roots sources exclusively from small independent farms certified by A Greener World (AGW). AGW is a globally recognized non-profit that offers the only "entire-life" animal welfare certification.
The Animal Welfare Approved badge signifies an animal's entire life meets the strictest standards of animal welfare and sustainable farming. Not only do we ensure our cows feed where mother nature intended, but products certified by AGW assures our customers that our whey comes from farms subject to independent audits.
To Learn More: Animal Welfare Approved
"Year-Round" is a buzzword for most. At AGN Roots, we've elevated this term to mean year-round every year with no exceptions. Depending on the weather, Ireland creates an environment where the average days per year grazing on grasslands can easily be more than 300.
AGN Roots Grass-Fed Whey comes from Truly Grass-Fed farms. The Truly Grass-fed farm network ensures our milk comes from cows that dine on at least 95% grass (36-month Rolling Average) with natural clover added for digestion and to help the sustainability of the grassland being grazed on (keeps soil's nitrogen composition in balance).
The remaining 5% (or less) comes from concentrates to enhance specific nutrients for our cows at critical stages in their development, such as late gestation and early lactation.
Learn More Here: The Remaining 5% Explained
What Does "Free-Range" Mean on Whey Protein?
The term "Free Range" means nothing, nor is it associated with any independent third-party verification or accreditation body.
Legally this term has no clear or regulated definition. Brands making this claim are the reason AGN Roots Grass-Fed Whey exists. A "free-range" claim made on packaging or marketing material offers no assurance of any kind towards the product's origin, welfare, or environmental management practices.
What Does "Grass-Fed" Finished Mean on Whey Protein?
"Grass-fed Finished" does not mean "grass-fed," but rather, the term makes unverified implications such as the animals are given forage for an arbitrary time before being slaughtered.
Notice we make no mention of milking. The term "Grass-fed finished" legally only refers to meat and has no meaning what so ever to dairy products.
What Does "Naturally-Raised" Mean on Whey Protein?
Prior to 2016, this label claim was regulated by the USDA's Food Safety and Inspection Service (FSIS); however, it has since been revoked for use. The term "Naturally Raised" is a farce, and unprovable claim, despite being used on various blogs and websites.
What Does "Pasture-Raised" Mean on Whey Protein?
The claim of a product as "pasture-raised" is another favorite used by whey protein brands everywhere. The "Pasture Raised" marketing term has no legal definition, nor is it regulated by any accreditation body.
The term makes consumers feel good. However, an informed consumer will feel enraged when seeing this printed on a plastic tub of CAFO whey protein. In general, the term depends on a pragmatic inference that the animals are raised outdoors and feed on pastures; this, of course, represents a ridiculous flaw in the dietary supplement health and education act laws around labeling supplements.
Learn More Here: What is a CAFO?
Other terms with no associated regulatory body, legal definition, or published protocol often used to market whey protein supplements include:
- Pesticide Free
- No Antibiotics Added
- Hormone Free
- Family Farmed
- Green Fed
- Chemical Free
- No Additives