Certified Sustainable Grass-fed Whey
At what point did the “Grass-fed” claim for whey protein become so frequently and fraudulently professed that it now ranks up there with hollow words like “home-style” or “Premium” when describing a food product on the shelf at your local grocery store?
The rise in demand for actual, truly grass-fed whey protein paired with the nonexistence of a centralized regulatory agency to protect and define such a claim has essentially eroded the “Grass-fed” descriptor to a meaningless adjective. So, where does this leave you?
Your health is perhaps your most intimate of possessions. It cannot be directly shared or cultivated by anyone else and it has the greatest impact on the entirety of your life. Like anything intimate, trust is okay, but verification provides peace of mind. In the case of the whey protein industry, trust is unwarranted. The onus to sift through the flagrantly deceitful brands to finally land on the honest one that’s right for you, falls entirely on you. The key is this, providing truly Grass-fed whey is a massive undertaking and extremely rare in the age of factory dairy farming.
A truly Grass-fed whey operation will have specific accreditation to accompany such claims to bolster authenticity. These accreditation bodies often include the following or their global equivalents:
- Informed Choice/Sport – Verifying general product and claims, manufacturing facilities, final product, Co Packers to assure the consumer the product is what the brand claims it is.
- A Greener World - Animal Welfare Approved verifies the welfare of the Grass-fed animal assuring unlimited access to fresh water, clean bedding, shelter against inclement weather, access to each other (Cow-Calf bonding) and the outdoors.
- Beware of accreditations that have unverifiable claims, nebulous standards, or a fee for accreditation
The accreditation not yet discussed is environmental accreditation. A truly Grass-fed operation capable of delivering authentic Grass-fed whey will naturally produce a small carbon footprint and generate other environmental benefits inherent to progressive sustainable farming practices. In this case, there is no more honorable an organization than the Carbon Trust operating out of the United Kingdom.
- Carbon Trust Certified – Rewarding sustainable operations and supporting innovation and technological breakthroughs contributing to the advancement of low carbon emissions via sustainable farming.
Trust and Verify your Grass-fed Whey Brands
This is not just lip service, we are proud to have our Grass-fed Whey product Certified by Informed Choice & Informed Sport, our farms Animal Welfare Approved by A Greener World, and lastly for our entire supply chain from farm to final product to be recognized as Carbon Trust Certified by The Carbon Trust Standard for Carbon.
Carbon Trust Certification
The basis of the certification is straight forward. In the world rankings of dairy farm carbon emissions, Ireland (where we source all our grass-fed whey), is among the lowest emitters. Sustainable farming practices coupled with a lush environment, that would literally engulf the entire island in overgrowth if the dairy cows weren’t there serving as the nation’s natural hedge trimmers, allows the Irish diary carbon footprint to come in at less than half the global average.
So, what’s stopping the rest of world from getting onboard?
Operations that exist in the U.S. and other countries such as New Zealand (world’s largest exporter of dairy products) have been backed into a corner by big agribusiness. As long as there exists CAFOs (Concentrated Animal Feeding Operations) or factory farms, the goal of being a net carbon neutral dairy industry remains a farfetched dream. This matters to you because if given the choice, we believe that the conscientious consumer, if not tricked into supporting the CAFO model through purchasing a product on the basis of a fraudulent “Grass-fed” or “free roaming” type label claim, would consciously choose a more progressive sustainable practice of sourcing nutrition. We believe the current paradigm of CAFOs is wildly unsustainable in the long haul and will ultimately become a historic outdated practice naturally. The real power to stop these operations right now, lays solely with the collective purchasing power of the “informed” consumer, and the choice to verify being the first step of trusting the sourcing brand and their marketing labels.
Carbon Trust Certification Takeaways
In short, the Carbon Trust helps private and public sector industry adopt more sustainable, low-carbon operational models by providing the tools and techniques to measure, and then certify, the footprints of organizations, their supply-chains, products, and services to a recognized global standard.
The Carbon Trust provides independent verification and certifications in the arena of sustainability. By recognizing achievements and improvements in industry practices that positively impact the environment, the Carbon Trust movement has risen to the forefront in providing assurance services to products like our Grass-fed Whey protein.
AGN Roots Grass-fed Whey contributes to the demand of sustained low carbon emissions simply through supporting farms that live and breathe with their animals, treating them with respect and allowing them unfettered access to the outdoors and each other. When Grass-fed cows live outdoors year-round (with few exceptions such as inclement weather) there is simply no need for the excessive emissions associated with powering heaters, fans, air conditioning units, diesel generators, etc... To be fair, we recognize that the natural lush and alkaline environment endemic to the Irish farmland where we source our whey occurs naturally in few places worldwide. That without such natural abundance of immense grasslands capable of converting vast quantities of carbon dioxide, the challenge of working towards a net neutral carbon emissions operation becomes a daunting task. Daunting, Yes, but impossible, absolutely not.
Imagine if only the truly Grass-fed operations were allowed to market as such, the demand of these products would then drive the creation of real supplies to quench the economic thirst. Effort backed by tremendous investment would go into overcoming these daunting tasks of eliminating CAFOs globally and working towards technological breakthroughs allowing sustainable Carbon Trust Certifiable operations to occur anywhere, not just the Fertile Crescent of the present we call Ireland.